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Commerce, built for the way businesses grow.

Lafinda is building practical digital tools that help people discover products, connect with businesses, and manage everyday commerce.

We bring a multi-vendor marketplace and merchant business-management tools together in one connected commerce ecosystem.

28 Verified Merchants 31 Active Products Secure Checkout

Connected Commerce Architecture

Lafinda Marketplace

Public discovery channel connecting buyers with local merchants and unique catalogs.

Lafinda Merchant OS

Private operational workspace for inventory, sales, team, and multi-channel commerce.

Starting in Togo

Built from real local commerce foundations, designed for deliberate West African expansion.

Our Story

Why we are building Lafinda

Commerce is an essential part of everyday life. Across local markets, neighborhood shops, growing businesses, and online stores, merchants work hard to serve their customers and keep their businesses running.

Yet managing products, tracking stock, recording sales, reaching customers, and understanding business performance can become complicated. Businesses may have to rely on disconnected tools, paper records, spreadsheets, or systems that do not work well together.

At the same time, customers need convenient ways to discover products, explore businesses, and make informed purchasing decisions.

Addressing Real Challenges with Technology

We believe technology can help address these challenges.

Lafinda is being built to bring these experiences closer together through a connected commerce platform that supports both the people buying products and the businesses selling them.

We are starting in Togo, learning from real business needs, and working toward a platform that can serve merchants and customers across more markets over time.

Purpose & Horizon

Our Mission & Vision

The principles that define what we do today and where we are heading tomorrow.

Our Mission

To make commerce more accessible by connecting customers with businesses and equipping merchants with practical digital tools to manage and grow their operations.

Our Vision

To build a connected commerce ecosystem that empowers businesses of different sizes to operate more effectively, reach customers, and participate in the digital economy.

Two Connected Products

What We Do

Lafinda combines two complementary products designed for different but connected needs.

Customer-Facing Shopping Destination

Lafinda Marketplace

Discover businesses. Explore products. Shop online.
Lafinda Marketplace Storefront

Lafinda Marketplace connects consumers directly with verified local and regional merchants through an intuitive, mobile-optimized online shopping destination.

  • Verified Business Discovery: Browse authentic neighborhood shops, local brands, and verified vendors across Togo.
  • Protected Local Payments: Transact securely with integrated mobile money (TMoney, Flooz) and card processing.
  • Direct Order Fulfillment: Enjoy clear pricing, real-time order status tracking, and reliable delivery to your door.
Explore Marketplace
Business Operating Workspace

Lafinda Merchant OS

Run your business from one connected workspace.
Lafinda Merchant OS Workspace

Lafinda Merchant OS equips business owners with the essential day-to-day tools to track inventory, process in-person counter sales, and monitor business performance.

  • Centralized Inventory & Variants: Maintain full control over stock levels, pricing, categories, and low-stock alerts.
  • Built-in Point of Sale (POS): Fast in-store checkout, instant digital receipts, and cash flow logging on any device.
  • Private Operations by Default: Manage orders, staff roles, and expenses confidentially without publishing products online.
Discover Merchant OS
Two Products, One Connected Ecosystem

How the two products work together

Merchant OS handles private operations. Lafinda Marketplace serves as your optional public storefront.

1

1. Manage Privately

Set up your catalog, track stock, and process in-person counter sales. All operational data and private inventory remain completely confidential.

2

2. Selectively Publish

Choose exactly which items to display online. You can toggle marketplace visibility on or off per item at any time with a single click.

3

3. Unified Sync

When a customer places an order on Lafinda Marketplace, inventory updates instantly across your POS and workspace to prevent stockouts.

Flexibility First: Public product listings are never required.

You can run your business entirely inside Merchant OS without listing any items on the public marketplace. When you choose to expand online, Lafinda Marketplace is already connected and ready.

Connected Commerce Foundation

More than a marketplace

We believe commerce involves more than bringing buyers and sellers together.

A business also needs to organize its inventory, record sales, manage customers, understand expenses, and make informed decisions.

That is why Lafinda is being developed around two connected experiences.

Commercial Discovery

The marketplace provides a channel for product discovery and online selling.

Operational Management

Merchant OS supports the operational side of running a business.

Together, they form the foundation of our approach to connected commerce. We want merchants to have the flexibility to use the tools that suit their businesses, whether they sell online, serve customers in a physical shop, or operate through both channels.

Audience & Stakeholders

Who We Serve

Designing practical solutions for the diverse participants in everyday commerce.

Customers

We want to make it easier to discover products, explore participating businesses, and shop through a convenient online experience.

Merchants and business owners

We want to make practical digital business tools more accessible to merchants who need better ways to organize their products, sales, stock, customers, and everyday operations.

Growing businesses

As businesses develop, their operational needs can become more complex. Lafinda is designed to provide a connected foundation that can support more organized workflows as merchants expand their activities.

Core Values

What Guides Us

The principles shaping our product decisions, partnerships, and operations.

01

Accessibility

Useful technology should be approachable and practical for businesses of different sizes and levels of digital experience.

02

Transparency

Customers and merchants should receive clear information about how our services work, the terms that apply, and the responsibilities involved in using the platform.

03

Practical innovation

We focus on solving real commerce problems. Technology should make everyday work more useful and manageable rather than introduce unnecessary complexity.

04

Merchant empowerment

We want to provide tools that help merchants organize their operations, make informed decisions, and develop their businesses.

05

Customer trust

We recognize that trust is earned through consistent service, clear communication, responsible practices, and attention to the customer experience.

Regional Ambition

Starting in Togo. Building for wider markets.

1

Lafinda is beginning its journey in Togo, where we intend to build a strong understanding of local commerce and the needs of the businesses and customers we serve.

2

Our longer-term ambition is to expand into additional markets in West Africa and beyond as the business, platform, and operating capabilities develop.

3

We understand that each market has its own business practices, customer expectations, languages, and operational requirements.

4

Our approach is to grow deliberately, improve through experience, and build services that respond to the needs of the people who use them. Togo is our starting point. Our ambition is to build something that can grow with the businesses and communities it serves.

Leadership & Operations

The People Behind Lafinda

Lafinda is being built by people working toward a shared goal: making commerce more accessible and helping businesses operate more effectively.

Victor Ikenna Nweke, Founder & Chief Executive Officer of Lafinda

Victor Ikenna Nweke

Founder & Chief Executive Officer (CEO)
Kodzo Victor Espoir, Co-Founder & Chief Operating Officer (COO)

Kodzo Victor Espoir

Co-Founder & Chief Operating Officer (COO)
Ikechukwu Kelvin Usulor, Growth & Marketing Manager

Ikechukwu Kelvin Usulor

Growth & Marketing Manager
Williams P. O. Michaelson, Vendor Operations & Customer Success Manager

Williams P. O. Michaelson

Vendor Operations & Customer Success Manager
From The Founder

A Message from Our Founder

Lafinda began with a simple belief: technology should create practical opportunities for everyday businesses.

I believe merchants deserve tools that help them manage their businesses more effectively, while customers deserve convenient ways to discover products and connect with businesses.

Building a useful commerce platform takes more than launching a website. It requires listening, learning, solving real problems, and earning people's trust over time.

That is the approach behind Lafinda.

We are at the beginning of this journey, and our focus is on building a platform that provides genuine value to merchants and customers, improving it through real-world use, and growing responsibly.

Victor Ikenna Nweke

Victor Ikenna Nweke

Founder & Chief Executive Officer, Lafinda

Be part of Lafinda.

Whether you want to discover products or manage your business more effectively, Lafinda is building with both sides of commerce in mind.